Joico Defy Damage Protective Shampoo 1 lt: Defend. Strengthen. Shine

Protect and strengthen your hair with Joico Defy Damage Protective Shampoo, a luxurious sulfate-free formula designed to gently cleanse while shielding hair from daily damage. Infused with SmartRelease Technology, this shampoo delivers a powerful blend of keratin, arginine, and rosehip oil, helping to fortify strands, prevent breakage, and maintain vibrant color. Its rich, nourishing lather removes impurities without stripping essential moisture, leaving hair soft, healthy, and radiant. Perfect for all hair types, especially color-treated and weakened hair.

Key Features:

• Damage Protection: Helps defend against heat styling, pollution, and environmental stressors.
• SmartRelease Technology: Continuous release of strengthening ingredients for long-lasting hair health.
• Sulfate-Free Formula: Gently cleanses without stripping natural moisture.
• Color-Safe: Preserves hair color and enhances vibrancy.
• Lightweight & Nourishing: Leaves hair soft, shiny, and full of life.

Give your hair the ultimate protection with Joico Defy Damage Protective Shampoo—your first step to stronger, healthier, and more resilient locks!