Joico Color Endure Violet Shampoo (300ml)

Keep your blonde or gray hair looking vibrant and free of unwanted brassiness with Joico Color Endure Violet Shampoo. This specially formulated shampoo neutralizes yellow and brassy tones, enhancing the cool tones in your hair for a brighter, more vibrant appearance.

Key Features:

• Tones Down Brassiness: Infused with violet pigments, this shampoo effectively neutralizes yellow and brassy tones that can develop in blonde, gray, or highlighted hair, restoring a cooler and more natural hue.

• Maintains Color Vibrancy: Helps to maintain the brightness and vibrancy of your hair color, ensuring that your blonde or gray hair looks fresh and radiant between salon visits.

• Gentle Cleansing: Provides a gentle yet effective cleanse that removes impurities and product buildup without stripping your hair of its natural oils or color.

• Sulfate-Free Formula: Free from sulfates, which can be harsh on color-treated hair. This gentle formula helps to preserve the longevity of your hair color while keeping your hair healthy and hydrated.

• Moisturizing Ingredients: Enriched with nourishing ingredients that hydrate and condition your hair, leaving it feeling soft, smooth, and manageable.

• Protects Against Damage: Contains antioxidants and UV protectants that shield your hair from environmental damage and oxidative stress, which can cause color fading and dullness.

• Suitable for Blonde and Gray Hair: Ideal for natural or color-treated blonde, gray, or highlighted hair, helping to maintain a bright, cool, and true-to-tone color.

• Professional-Grade Quality: Trusted by salon professionals, Joico Color Endure Violet Shampoo delivers salon-quality results, ensuring your hair looks its best.

• Convenient Size: Comes in a 300ml bottle, perfect for regular use at home, allowing you to easily maintain the brightness and vibrancy of your hair color.

Enhance and maintain the cool tones in your blonde or gray hair with Joico Color Endure Violet Shampoo. This gentle, sulfate-free formula neutralizes unwanted brassiness and brightens your hair, keeping it looking fresh, vibrant, and beautifully toned.

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