Joico Color Endure Violet Shampoo

Joico Color Endure Violet Shampoo – Long-Lasting Brightness for Blonde and Gray Hair

Keep your blonde, highlighted, or gray hair vibrant and brass-free with Joico Color Endure Violet Shampoo. This violet-pigmented shampoo neutralizes yellow and brassy tones while gently cleansing, giving your hair a bright, fresh look.

• Tone-Correcting Formula: Infused with violet pigments to neutralize unwanted warm, yellow tones for a brighter look.
• Gentle Cleansing: Cleanses without stripping color or moisture, making it ideal for color-treated hair.
• Enhanced Color Longevity: Helps extend the life of blonde, silver, and gray tones, preserving salon-fresh vibrancy.
• Ideal for Daily Use: Safe enough for daily use or as needed to maintain a cool-toned, radiant finish.

Why Choose Joico Color Endure Violet Shampoo?

This shampoo is perfect for anyone looking to maintain vibrant, cool-toned blonde or gray hair. Its gentle, toning formula is essential for keeping color fresh, shiny, and brass-free between salon visits.